Branding 360

Sistema gráfico

This module explores how iconography and illustration work together to create a cohesive visual language for brands. You’ll learn how to use these elements strategically to guide users, reinforce brand personality, and maintain consistency across digital, print, and merchandise applications.

WHAT YOU'LL LEARN

$70

USD

Basic Level

ESP

The role of icons and illustrations in brand visual language

Balancing functional and aesthetic purposes

Basic iconography principles: styles, consistency, and common mistakes

Illustration in branding: styles, tone alignment, and integration with other assets

Integrating icons and illustrations to support brand storytelling

WHAT'S INCLUDED?

Recorded videos: short, topic-based lessons.

Editable PDF’s with activities: for printing or using in Notion/Figma.

Downloadable checklists.

Templates: for briefs, naming, tone of voice, brand books and more.

Community: a private group to share progress, get feedback, and connect with others.

Contact information

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Based in Monterrey, México Available Worldwide school@bttrprojects.com

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