Branding 360

Identidad verbal

This module explores brand voice, showing how to express a brand’s personality through words consistently and strategically. You’ll learn to define the tone, create key messages, develop a glossary of brand language, and craft taglines, slogans, and calls to action that align with the brand’s identity.

WHAT YOU'LL LEARN

$70

USD

Basic Level

ESP

Understanding brand voice and its role in identity

Common tone types: formal, conversational, playful, technical

Adapting tone for different channels (social media, web, email, packaging)

Creating a brand glossary: keywords, phrases, and prohibited words

Crafting taglines, slogans, base copy, and calls to action

WHAT'S INCLUDED?

Recorded videos: short, topic-based lessons.

Editable PDF’s with activities: for printing or using in Notion/Figma.

Downloadable checklists.

Templates: for briefs, naming, tone of voice, brand books and more.

Community: a private group to share progress, get feedback, and connect with others.

Contact information

Payment method

Order details

Your personal data will be used to process your order, support your experience throughout this website, and for other purposes described in our privacy policy.

El pago se hace por Stripe, se toma el tipo de cambio de tu banco.

Based in Monterrey, México Available Worldwide school@bttrprojects.com

Explore