Social Media Success

Everything you need to build an effective social media strategy.

This 100% online course will teach you how to design, plan, and execute purposeful content, leverage trends, and truly connect with your audience.
You’ll learn to set clear goals and trackable KPIs, build your own strategy with content pillars and calendars, and apply what you learn with practical tools, real examples, and hands-on activities.

Includes 8 self-paced modules, 6 applied activities, and access to a supportive community to share ideas and ask questions.

This course isn’t just for designers — it’s for anyone who wants to take their social media game to the next level: entrepreneurs, freelancers, and creatives of all kinds.

ABOUT THE COURSE

Step by Step

Introducción

  • Introducción al curso

Módulo 1

  • Estrategias de contenido

  • Objetivos estratégicos en redes sociales

  • Actividad 1: Establecer objetivos de tu marca

Módulo 2

  • Conociendo a tu audiencia

  • Actividad 2: Crea a tu Buyer Persona

  • Identificar y seguir tendencias relevantes

  • Actividad 3: Investiga tendencias actuales

Módulo 3

  • Estrategias de marketing

  • Actividad 4: Define tu tono y posicionamiento

Módulo 4

  • Creación de pilares de contenido

  • Temas de contenido

  • Actividad 5: Crea tus 3 pilares de contenido

Módulo 5

  • Calendario de publicaciones

  • Ventajas de un calendario

  • Actividad 6: Crea tu calendario de contenido

  • Pasos a seguir en campañas y lanzamientos

Módulo 6

  • Tracking de KPI's

  • Ajustar y adaptar para una mejora continua

  • Técnicas de interacción

Módulo 7

  • Creación de contenido audiovisual

  • Tips and tricks

Módulo 8

  • The BTTR Content Creation Process

Throughout the course, each participant will work on their own social media strategy, applying what they learn in each module to build a plan tailored to their brand. This hands-on approach allows for immediate practice and real-world application of the concepts. We also encourage interaction among participants, creating a space to exchange ideas, share progress, and receive feedback within a community of creatives with shared interests and goals. This course is designed for those who want to go beyond posting content—crafting a thoughtful, results-driven social media presence that truly connects with their audience.


Join the BTTR Family!

Based in Monterrey, México
Available Worldwide

school@bttrprojects.com

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