BRANDING 360°

PICK YOUR PATH
Join the BTTR Membership and get full access to all courses, masterclasses, and monthly creative challenges.
Or keep exploring individual courses — your choice.

WHAT YOU GET
Unlimited access to all current and future courses
All masterclasses included (live and recorded)
Monthly creative challenges & feedback sessions
Downloadable resources and templates
Access to the BTTR private community

WHAT YOU GET

Unlimited access to all current and future courses

All masterclasses included (live and recorded)

Monthly creative challenges & feedback sessions

Downloadable resources and templates

Access to the BTTR private community
NOT READY TO COMMIT?



Starter Pack
IDEAL FOR
Strategists focused on building strong brand foundations.

3 courses (only modules 1 and 2 are available at the moment, 3 will be added shortly)

Lifetime access
IDEAL FOR
Graphic designers shaping polished, cohesive brand visuals.

6 courses

Lifetime access
IDEAL FOR
Designers preparing to launch complete brand projects.

5 courses

Lifetime access

IDEAL FOR
Strategists focused on building strong brand foundations.
3 courses
Lifetime access
$100.00 USD


IDEAL FOR
Graphic designers shaping polished, cohesive brand visuals.
6 courses
Lifetime access
$380.00 USD


IDEAL FOR
Designers preparing to launch complete brand projects.
5 courses
Lifetime access
$220.00 USD

AND KEEP LIFETIME ACCESS




IDEAL FOR
Creatives who want a strong strategic foundation before designing.
IDEAL FOR
Anyone who wants to turn ideas into brand names with purpose and personality.
IDEAL FOR
Professionals who want to turn strategy into clear, compelling brand ideas and narratives.
IDEAL FOR
Those who want to create logos that are strategic, visually strong, and versatile across any format.

Effective discovery calls + solid briefs

Clear quotes and contracts

Research: market, competitors, and audience

Project management + brand audits

Craft a strong, strategic brief

Build ideas anchored in storytelling + conceptual exploration

Validate names legally, linguistically, and digitally

Present and justify naming proposals with confidence

Turn strategy into a central brand idea

Primary logo construction

Build moodboards, tone, and personality

Present concepts clearly, strategically, and with emotional impact

Types of logos

Primary logo construction

Variations, legibility, and scalability

When and how to use each version




IDEAL FOR
Anyone who wants to use color strategically to shape perception and build a cohesive, resonant brand identity.
IDEAL FOR
Those looking to use typography to enhance readability, hierarchy, and overall brand expression.
IDEAL FOR
Anyone who wants to translate brand tone into a clear, consistent, and intentional photographic style.
IDEAL FOR
Those who want to build a cohesive visual language through strategic, consistent use of iconography and illustration.

Color psychology, cultural context, and palette structure (primary, secondary, neutral)

Visual balance and effective color distribution

Digital vs. print considerations and accessibility

Ensuring consistent color application across all touchpoints

Font fundamentals: classifications, anatomy, and key terminology

Hierarchy, composition, grids, alignment, and layout principles

Choosing and pairing fonts strategically for your brand

Ethical font use, licensing, and recommended resources

Photography essentials: styles, framing, composition, lighting, and color grading

Image processing, filters, and maintaining a consistent visual style

Translating brand tone into effective visual storytelling and art direction

Stock selection, in-house production, and legal/licensing considerations

The role of icons and illustrations in shaping a brand’s visual language

Principles for functional, consistent, and aesthetically aligned iconography

Illustration styles, tone alignment, and integration with other brand assets

Using icons and illustrations together to strengthen clarity and storytelling




IDEAL FOR
Anyone who wants to express brand personality through a clear, consistent, and strategic verbal identity.
IDEAL FOR
Those who want to present brand identities with clarity and impact through a polished, persuasive pitch document.
IDEAL FOR
Anyone who wants to create clear, comprehensive brand guidelines that ensure consistency across all brand touchpoints.
IDEAL FOR
Those who want to confidently apply a brand’s identity across real-world touchpoints and create cohesive, professional applications.

Understanding brand voice, tone types, and their role in shaping identity

Adapting tone across channels (social, web, email, packaging)

Creating a brand glossary and defining key messages + communication pillars

Crafting taglines, slogans, core copy, and effective calls to action

Defining brand purpose, mission, vision, values, and personality (including archetypes)

Crafting the value proposition, positioning, and communication pillars

Identifying brand territory, themes, and points of differentiation

Presenting a clear, compelling brand pitch to clients

Core brand elements: manifesto, brand idea, values, and tone of voice

Logo usage, color palettes, typography, and graphic elements

Visual and verbal style examples for clarity and consistency

Guidelines for basic applications across key touchpoints

Designing key brand assets: stationery, social templates, packaging, merchandise, and uniforms

Applying branding to physical spaces, signage, and environmental design

Creating website/UI visuals, presentations, and corporate documents

Building effective mockups to showcase brand applications across contexts


IDEAL FOR
Anyone who wants to deliver complete, organized brand assets that ensure clear and consistent implementation across all platforms.
IDEAL FOR
Those who want to manage brand launch, support real-world implementation, and measure impact for ongoing improvement.

Preparing final editable files in the correct formats

Documenting the branding process with manuals, backups, and references

Offering training or guidance for proper brand usage (when needed)

Supporting brand launch and initial rollout

Adjusting based on real-world application

Measuring consistency, impact, and audience reception
AND KEEP LIFETIME ACCESS

IDEAL FOR
Creatives who want a strong strategic foundation before designing.
Effective discovery calls + solid briefs
Clear quotes and contracts
Research: market, competitors, and audience
Project management + brand audits
$70 USD

IDEAL FOR
Anyone who wants to turn ideas into brand names with purpose and personality.
Craft a strong, strategic brief
Build ideas anchored in storytelling + conceptual exploration
Validate names legally, linguistically, and digitally
Present and justify naming proposals with confidence
$35 USD

IDEAL FOR
Professionals who want to turn strategy into clear, compelling brand ideas and narratives.
Turn strategy into a central brand idea
Primary logo construction
Build moodboards, tone, and personality
Present concepts clearly, strategically, and with emotional impact
$35 USD

IDEAL FOR
Those who want to create logos that are strategic, visually strong, and versatile across any format.
Types of logos
Primary logo construction
Variations, legibility, and scalability
When and how to use each version
$70 USD

IDEAL FOR
Anyone who wants to use color strategically to shape perception and build a cohesive, resonant brand identity.
Color psychology, cultural context, and palette structure (primary, secondary, neutral)
Visual balance and effective color distribution
Digital vs. print considerations and accessibility
Ensuring consistent color application across all touchpoints
$70 USD

IDEAL FOR
Those looking to use typography to enhance readability, hierarchy, and overall brand expression.
Font fundamentals: classifications, anatomy, and key terminology
Hierarchy, composition, grids, alignment, and layout principles
Choosing and pairing fonts strategically for your brand
Ethical font use, licensing, and recommended resources
$70 USD

IDEAL FOR
Anyone who wants to translate brand tone into a clear, consistent, and intentional photographic style.
Photography essentials: styles, framing, composition, lighting, and color grading
Image processing, filters, and maintaining a consistent visual style
Translating brand tone into effective visual storytelling and art direction
Stock selection, in-house production, and legal/licensing considerations
$70 USD

IDEAL FOR
Those who want to build a cohesive visual language through strategic, consistent use of iconography and illustration.
The role of icons and illustrations in shaping a brand’s visual language
Principles for functional, consistent, and aesthetically aligned iconography
Illustration styles, tone alignment, and integration with other brand assets
Using icons and illustrations together to strengthen clarity and storytelling
$70 USD

IDEAL FOR
Anyone who wants to express brand personality through a clear, consistent, and strategic verbal identity.
Understanding brand voice, tone types, and their role in shaping identity
Adapting tone across channels (social, web, email, packaging)
Creating a brand glossary and defining key messages + communication pillars
Crafting taglines, slogans, core copy, and effective calls to action
$70 USD

IDEAL FOR
Those who want to present brand identities with clarity and impact through a polished, persuasive pitch document.
Defining brand purpose, mission, vision, values, and personality (including archetypes)
Crafting the value proposition, positioning, and communication pillars
Identifying brand territory, themes, and points of differentiation
Presenting a clear, compelling brand pitch to clients
$60 USD

IDEAL FOR
Anyone who wants to create clear, comprehensive brand guidelines that ensure consistency across all brand touchpoints.
Core brand elements: manifesto, brand idea, values, and tone of voice
Logo usage, color palettes, typography, and graphic elements
Visual and verbal style examples for clarity and consistency
Guidelines for basic applications across key touchpoints
$70 USD

IDEAL FOR
Those who want to confidently apply a brand’s identity across real-world touchpoints and create cohesive, professional applications.
Designing key brand assets: stationery, social templates, packaging, merchandise, and uniforms
Applying branding to physical spaces, signage, and environmental design
Creating website/UI visuals, presentations, and corporate documents
Building effective mockups to showcase brand applications across contexts
$70 USD

IDEAL FOR
Anyone who wants to deliver complete, organized brand assets that ensure clear and consistent implementation across all platforms.
Preparing final editable files in the correct formats
Documenting the branding process with manuals, backups, and references
Offering training or guidance for proper brand usage (when needed)
$40 USD

IDEAL FOR
Those who want to manage brand launch, support real-world implementation, and measure impact for ongoing improvement.
Supporting brand launch and initial rollout
Adjusting based on real-world application
Measuring consistency, impact, and audience reception
$40 USD
Join now and unlock
exclusive perks

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