The BTTR® Branding Process
Welcome to the course THE BTTR BRANDING PROCESS, where you will have the opportunity to learn and apply the same process we use to create successful brands. This course, structured into 10 fundamental steps, will guide you through each phase of brand identity development—from initial research and defining brand values to building a solid narrative and implementing an effective communication strategy.
ABOUT THE COURSE
Step by Step
- Welcome to the course
- Lesson 1: Introduction
- Lesson 2: Pre-course preparation
- Lesson 3: Exploring the client's needs
- Lesson 4: Project proposal
- Lesson 5: Onboarding
- Lesson 6: Kickoff Call
- Lesson 7: Introduction to creative concept
- Lesson 8: Moodboards
- Lesson 9: Naming
- Lesson 10: Brand core
- Lesson 11: Brand voice
- Lesson 12: Visual identity
- Lesson 13: Pitch
- Lesson 14: Brand changes
- Lesson 15: Brand applications
- Lesson 16: Brand guidelines
- Lesson 17: Offboarding
Throughout the course, each participant will work on their own branding project, applying what they learn in each session, allowing them to put concepts into practice immediately. Additionally, we encourage interaction among participants, creating a space to discuss ideas, share progress, and receive feedback within a community of designers with shared interests and goals. This course is specifically designed for designers who want to delve deeper into branding, developing not only an attractive visual aesthetic but also a cohesive and authentic brand that connects with their audience.
Join the BTTR Family!
