The BTTR Branding Process

The BTTR® Branding Process

Welcome to the course THE BTTR BRANDING PROCESS, where you will have the opportunity to learn and apply the same process we use to create successful brands. This course, structured into 10 fundamental steps, will guide you through each phase of brand identity development—from initial research and defining brand values to building a solid narrative and implementing an effective communication strategy.

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ABOUT THE COURSE

Step by Step

Introduction

● Welcome to the course

Step 1. Discovery Call

● Lesson 1: Introduction

● Lesson 2: Pre-course preparation

● Lesson 3: Exploring the client's needs

Step 2. Project Proposal

● Lesson 4: Project proposal

Step 3. Onboarding

● Lesson 5: Onboarding

Step 4. Kickoff Call

● Lesson 6: Kickoff Call

Step 5. Creative Concept

● Lesson 7: Introduction to creative concept

● Lesson 8: Moodboards

● Lesson 9: Naming

Step 6. Branding Proposal

● Lesson 10: Brand core

● Lesson 11: Brand voice

● Lesson 12: Visual identity

● Lesson 13: Pitch

Step 7. Brand Changes

● Lesson 14: Brand changes

Step 8. Brand Applications

● Lesson 15: Brand applications

Step 9. Brand Guidelines

● Lesson 16: Brand guidelines

Step 10. Offboarding

● Lesson 17: Offboarding

Throughout the course, each participant will work on their own branding project, applying what they learn in each session, allowing them to put concepts into practice immediately. Additionally, we encourage interaction among participants, creating a space to discuss ideas, share progress, and receive feedback within a community of designers with shared interests and goals. This course is specifically designed for designers who want to delve deeper into branding, developing not only an attractive visual aesthetic but also a cohesive and authentic brand that connects with their audience.

THE BTTR®

BRANDING PROCESS