Creative Concept & Naming Masterclass
Welcome to the Creative Concept & Naming Masterclass, a space designed to transform the way you build brand ideas and craft powerful names. In this 3-hour session, we’ll explore key principles of creative thinking, brand storytelling, strategic naming, and the psychology behind memorable names. Open to the public, this masterclass will help you develop more intentional and impactful brand foundations that truly connect with your audience.
ABOUT THE MASTERCLASS
TOPICS COVERED
Session 1: Wednesday May 21, 2025
7:00 - 8:30PM (cdmx)
Learn to create names that tell a story, not just what you sell.
Explore ideas through wordplay and industry inspiration.
Build a solid name anchored in a clear concept.
Present names with intention, concept, and strategy.
Session 2: Thursday May 22, 2025
7:00 - 8:30PM (cdmx)
Different creative directions for the brand.
Moodboards to show color, typography, and graphic style.
Connect each concept with the name and how they complement each other.
Define the tone of voice and brand personality for each option.
Tell the story behind each concept and what it conveys.
Includes access to the live sessions where you'll dive into the fundamentals of creative concept development and brand naming—from strategy and storytelling to linguistic tips and real-world case studies. Open to the public (not just designers) looking to build stronger, more memorable brands from the ground up.
Important: If you can't attend the live sessions, don't worry—we'll send you the recordings, and you'll also have the opportunity to send us your questions for the Q&A.
Join the BTTR Family!
