WELCOME TO BTTR SCHOOL
Discover the tools, strategies, and insights
to grow your creative business.
LEARN THE BTTR WAY
The BTTR Branding Process
This course, structured in 10 fundamental steps, will guide you through each phase of brand identity development, from initial research and defining brand values to building a strong narrative and implementing an effective communication strategy.
(14)
$300 USD
Creative Concept & Naming Masterclass
Includes access to the live sessions where you'll dive into the fundamentals of creative concept development and brand naming—from strategy and storytelling to linguistic tips and real-world case studies. Open to the public (not just designers) looking to build stronger, more memorable brands from the ground up.
(0)
$60 USD
1:1 Coaching with Paola
Hi! I’m Paola, founder and creative director of Better Projects. I built BTTR from the ground up, and now I’m here to help you do the same through BTTR Futures – a 1:1 coaching experience designed for designers and creatives who want to build or grow their own design business.
In this coaching session, I will guide you through everything I’ve learned, sharing the insights and tools I wish I had when I first started this entrepreneurial journey.
(21)
$125 USD
Typography Masterclass Recordings
Includes access to the recorded sessions where essential typography principles will be covered, from hierarchy and type selection to readability and trends. Open to the public (not just designers) looking to enhance their visual communication and design skills.
Important: This will give you access to the recordings of the live sessions that took place on March 31 and April 1, 2025.
(53)
$40 USD
Social Media Masterclass Recordings
Includes access to TWO recordings covering content creation strategies for your business. Open to everyone (not just designers) looking to grow their business in any industry through social media.
Important: This will give you access to the recordings of the live sessions that took place on February 19 and 20, 2025.
(98)
$40 USD
Frequently Asked
In Better School courses, you will learn practical skills through a step-by-step project, using videos, texts, and additional resources to guide you. Additionally, you’ll have the opportunity to interact with other students and the instructor, sharing your progress and building a collaborative community around the course.
Better School courses are completely online, allowing you to start and finish them at your own pace. You decide when and how to progress through each lesson. You can review the content as many times as you need, skip what you already master, ask questions, clarify doubts, share your projects, and much more. Except for coaching sessions and masterclasses.
You can pay with a credit/debit card through Stripe and PayPal. Prices are in US dollars, and your bank’s exchange rate will apply.
When you purchase a course, you will gain access to a community. You’ll be able to interact with other participants and the instructor within the same platform. You can ask questions, share your work, view others’ projects, and connect with fellow creatives.
Join the BTTR Family!
